It’s Ronald McDonald vs Timmie’s or “I’m Lov’n It” vs ”Always Fresh”, no matter how you describe it the coffee wars have started. McDonald’s vs Tim Horton’s in an all out coffee battle for caffeine supremacy in Southern Ontario. For the next two weeks McDonald’s is giving away FREE coffee with no strings attached and this act is considered an all out attack against Tim Horton’s in an attempt to gain some ground on the extremely lucrative coffee market.
Tim Horton’s and their executives are countering the McDonald’s surge by bringing back the ever popular “Roll up the Rim” contest but it might be too little too late. How could you battle FREE product at McDonald’s vs buy something at a chance of winning a FREE product (doughnuts and coffee). There is always a chance of winning a car, laptop, or cash at Tim Horton’s but does anyone really know someone who’s actually won something more substantial than a doughnut?
McDonald’s has spent a lot of effort and money on revamping their coffee taste and this event might be a substantial push to cement their place among the Coffee Czar’s.